Well, this has got to be outlandish promotion that I have ever seen. This was a completely absurd bobblehead promotion that actually worked. Your second to last place Twinkies began selling on their official website a limited edition collection of 25 bobblehead dolls representing every player from the 1991 World Series Team. The limited-edition set will be available to purchase on July 18 at 9 a.m. for $391. All proceeds from the bubbleheads will be going to the Minnesota Twins Community Fund. So I must admit that it is least going to a good cause. I cannot anybody wanting to sport all 25 bobbleheads, yet then again since Minnesota’s other sport teams aren’t up to the caliber of the Twins you never know.
There were 1,000 sets available for $391 each … and they sold out almost immediately, which means Holy Bleep the Twinkies made $391,000, the “net proceeds” of which will be donated to their community fund. As opposed to, say, going toward Drew Butera‘s $429,000 salary or something.
According to team president Dave St. Peter, Minnesota will wear their "M" logo hats from August 5-7 during the reunion weekend. A DVD of the 1991 World Series will also go on sale in early August. And on August 5, the first 10,000 fans to that night's Twins game will receive a Kent Hrbek bobblehead doll, which replicates his famous tag of Atlanta's Ron Gant at first base in Game 2 of the 1991 World Series.
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