And in case you missed it, in an epic moment of product placement, Griffin jumped over the hood of a well-placed 2011 Kia Optima, en route to winning the dunk contest. Don’t believe me? Check it out here.
From Sports Media Watch…NBA All-Star Saturday night earned cable’s largest NBA audience, excluding playoffs, in seven years.Even I have to admit that Griffin was the reason I watched this years slam dunk competition for the first time since Spud Webb won it way back in 1986. And while there are those who will debate whether Griffin deserved to win the contest or not, there’s no debating this 21-year-old kid’s drawing power.
TNT earned a 4.4 U.S. rating and 8.090 million viewers for NBA All-Star Saturday night, according to Nielsen fast-nationals, the largest audience in the 26-year history of the event.
Saturday’s telecast was up 42% in ratings and 49% in viewership from last year (3.1, 5.441M), and up 13% and 23%, respectively, from the previous record set in 2009 (3.9, 6.554M).
Viewership peaked from 10:30-11 PM ET, as 10.4 million viewers tuned into the NBA Slam-Dunk Contest. Clippers F Blake Griffin won the dunk contest, after a crowd (and advertiser) pleasing dunk over the official car of the NBA.
Spud's dunk was on January 13, 1986.
ReplyDeleteWas the Living listening to the radio, or did your mom press her nether regions against the TV?